Global convergence is the process of geographically distant cultures influencing one another despite the distance that physically separates them. Stories flowing across several kinds of media platforms is one component—for example, novels that become television series (. 13 March 2009. 2. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). Global convergence is when geographically distant cultures are able to influence one another. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Nigeria’s cinema industry, nicknamed Nollywood, takes its cues from India’s Bollywood, which is in turn inspired by Hollywood in the United States. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. It is the convergence of many media technologies allowing one media product to perform many different tasks. Recognize how convergence is affecting culture and society. http://pitchfork.com/features/articles/7764-this-is-not-a-mixtape/2/, http://www.nytimes.com/2010/01/20/education/20wired.html, http://www.nytimes.com/2010/06/20/opinion/20sun4.html1, http://www.tbsjournal.com/Archives/Spring01/white.html, Next: 1.5 The Role of Social Values in Communication, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. When was the last time you used a rotary phone? “The Fictional Institutions of Lost: World Building, Reality, and the Economic Possibilities of Narrative Divergence.” Reading Lost: Perspectives on a Hit Television Show. Each response should be a minimum of one paragraph. It has become as much a necessity as food, water, and shelter. All of these habits, formerly common parts of daily life, have been rendered essentially obsolete through the progression of convergence. “Now I zip along the surface like a guy on a Jet Ski (Carr, 2010).” Carr cites neuroscience studies showing that when people try to do two things at once, they give less attention to each and perform the tasks less carefully. Convergence has transformed who uses these media and for what purposes, but it hasn’t eliminated these media. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. The jury is still out on how these different types of convergence will affect people on an individual and societal level. Johnson, Steven Everything Bad Is Good for You (Riverhead, NY: Riverhead Books, 2005). “This Is Not a Mixtape,” Pitchfork, February 22, 2010, http://pitchfork.com/features/articles/7764-this-is-not-a-mixtape/2/. This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. With the introduction of digital technologies and media convergence much, but not Media theorist Henry Jenkins argues that convergence isn’t an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. However, it’s still difficult to predict how media convergence and immersion are affecting culture, society, and individual brains. Jenkins breaks convergence down into five categories: Nigeria’s Nollywood produces more films annually than any other country besides India. The two prices must converge, or … The Media Convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital TV, or the Internet. Further, convergence refers to the blurring The domination of mainstream media outlets by corporate conglomerates makes maintaining and nurturing a franchise relatively easy. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… In higher-income countries… Some of its key features are: politics, economics, sport, and so on, for column inches in these printed media; so far, so straightforward. A 2010 study by the Kaiser Family Foundation found that Americans aged 8 to 18 spend more than 7.5 hours with electronic devices each day—and, thanks to multitasking, they’re able to pack an average of 11 hours of media content into that 7.5 hours (Lewin, 2010). London: IB Tauris, 2009. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. New York: New York Press, 2006. Broadband has and will continue to become an increasing part of citizens’ day to day life, enabling commerce, education, health care, governance, and other social goods. Learn more. Greenberg, Andy. Today’s media consumers still watch television, listen to radio, read newspapers, and become immersed in movies. For example, in the entertainment industry a single company may have interests across many kinds of media. An extreme, and currently nonexistent, example of technological convergence would be the so-called black box, which would combine all the functions of previously distinct technology and would be the device through which we’d receive all our news, information, entertainment, and social interaction. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to e-mails on the same machine. Roberta Pearson. V Viacom, Time Warner, NewsCorp, Clear Channel and Disney all include separate divisions for the development of TV shows, films, comics, and video games. You can’t control their narratives in any fashion—you simply sit back and have the story dictated to you…. “Star Wars' Galactic Dollars.” Forbes.com. Lewin, Tamar “If Your Kids Are Awake, They’re Probably Online,” New York Times, January 20, 2010, http://www.nytimes.com/2010/01/20/education/20wired.html. New York Times, editorial, “The Half-Life of Phones,” New York Times, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html1. I Diverge,” Technology Review, June 2001, 93. A 2010 book by Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains is more pessimistic. 105 A key insight of international economics is that there should be “convergence” between rich countries and poor countries, which is just another way of saying that low-income nations – all other things being equal – should grow faster than high-income nations and eventually attain the same level of prosperity.. Review the viewpoints of Henry Jenkins, Steven Johnson, and Nicholas Carr. New digital media technology and services are considered as central drivers of creative industries. 15 January 2003. Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check e-mail. Paul Keller – nigerian VCDs at kwakoe – CC BY 2.0. The difference is that it’s now possible to do all those things through one device—be it a personal computer or a smartphone—and through the Internet. Technological convergence is the merging of technologies such as the ability to watch TV shows online on sites like Hulu or to play video games on mobile phones like the Apple iPhone. As a result, Jenkins argues, “if each work offers fresh experiences, then a crossover market will expand the potential gross within any individual media.”[6] That is, an Alias fan may not be a video gamer, but they’d be more than willing to try Alias: Underground if the game contained valuable information to the story world. Either way, technological convergence and divergence have huge implications for the television industry. “Convergence? Why does this phenomenon occur? The merging of internet or telecommunications companies with traditional media companies. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of MP3s,” says Brad Rose, founder of a Tulsa, Oklahoma-based cassette label (Hogan, 2010). Technological convergence is when different kinds of technology merge. [7] Johnson, Derek. Economic Convergence Just like the general definition of Economic convergence which suggests that countries with lower GDPs are going to grow faster than countries with higher GDP, the Economic media convergence allows a single company to target larger interest groups through various kinds of media. Define convergence as it relates to mass media and provide some examples of convergence you’ve observed in your life. Hogan, Marc. Digital convergence refers to the convergence of four industries into one conglomerate, ITTCE (Information Technologies, Telecommunication, Consumer Electronics, and Entertainment). Posted by Aaron Smith on June 17, 2009 First, digitization. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Economic convergence is when a single company has interests across many kinds of media. Economic Convergence. How the media interacts with the society today. How about a street-side pay phone? Then, answer the following questions. [2] Wyatt, Justin. Reading is not an active, participatory process; it’s a submissive one (Johnson, 2005).”. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Before going any further, it is important to understand the relationship between convergence and divergence because the two processes are inextricably linked. Jenkins, Henry. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. High Concept. When you need brief, factual information, when was the last time you reached for a volume of Encyclopedia Britannica? Carr, Nicholas The Shallows: What the Internet Is Doing to Our Brains (New York: Norton, 2010). 1.2 Intersection of American Media and Culture, 1.5 The Role of Social Values in Communication, 3.3 Books and the Development of U.S. Popular Culture, 4.3 Different Styles and Models of Journalism, 4.4 How Newspapers Control the Public’s Access to Information and Impact American Pop Culture, 4.5 Current Popular Trends in the Newspaper Industry, 5.3 The Role of Magazines in the Development of American Popular Culture, 5.4 Major Publications in the Magazine Industry, 5.5 How Magazines Control the Public’s Access to Information, 5.7 Influence of the Internet on the Magazine Industry, 6.3 The Reciprocal Nature of Music and Culture, 6.4 Current Popular Trends in the Music Industry, 9.2 The Relationship Between Television and Culture, 9.3 Issues and Trends in the Television Industry, Chapter 10: Electronic Games and Entertainment, 10.4 The Impact of Video Games on Culture, 10.6 Blurring the Boundaries Between Video Games, Information, Entertainment, and Communication, Chapter 11: The Internet and Social Media, 11.4 The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication, Chapter 12: Advertising and Public Relations, 13.3 The Internet’s Effects on Media Economies, 14.4 Ethical Considerations of the Online World, 15.7 Media Influence on Laws and Government, 15.6 Digital Democracy and Its Possible Effects, 16.1 Changes in Media Over the Last Century, 16.3 Modern Media Delivery: Pros and Cons, 16.5 Privacy Laws and the Impact of Digital Surveillance, 16.6 Mass Media, New Technology, and the Public. 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